Category Archives: Writing

Essay – Marketing strategy for some companies is, offers and discounts, for some it is reputation. Should consumer goods companies concentrate special discounts and offers to promote their products or they should focus on reputation? What do YOU think is more important?


Marketing strategy plays a crucial role in the growth of a firm. Many companies face this moot question that whether to focus on offers and discounts or to build stronger reputation. I would advocate to invest in special discounts and offers on regular intervals. This will aid in grabbing attention of more consumers and foster company’s turnover periodically. 

To begin with, companies have to spend on advertising to promote special offer campaigns. For example, when Nestle promotes its Maggie noodles at special discounted price, it attracts more buyers than its standard price advert. This proves that Nestle will not only promote their product but also build a reputation in the market. 

Moreover, short term discounts can boost up revenues of a company. Take for instance; Startups usually hit the market hard with weekly or monthly offers. This strategy usually generates decent revenues for that period. This example evidently shows that special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds in one shot.

In a nutshell, investing in discount and offers will reap more benefits as it also contributes to publicity for companies. Thus, it’s in the best interest of companies to promote their products in this manner. Therefore, I strongly believe adoption of this strategy can lead to expeditious progress. 

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Essay -Company’s top level authorities should get their employees in decision making process. Discuss. OR Organizations involve employees in decision making process of their products and services. Discuss the advantages and disadvantages of both.

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Top level managers are always in need of delegation to make day to day decisions. Deploying employees in decision making can be risky at times. Many higher level authorities feel that employees should be utilized to do what they are initially hired to do; on the contrary, others want to push them to responsible positions of decision making. Both sides will be critiqued before “A” reasoned conclusion is found. 

Today, many hold the idea that employee’s involvement in the decision making process may damage the company. For example, various factors need to be considered prior to making any decision. An unhedged risk may lead to substantial losses. This exemplifies that only mature managers should participate in decision making of the firm.

Conversely, involving employees in decision making may bring out the inside hidden talent for the benefit of the company. Say for instance, often it is the employees who deal with clients directly and they know exactly what initiatives would best serve the organization. It goes without saying that authorities must back employees and push them in a role of decision making. 

All in all, after diligently analyzing these two point of views, it is believed that employee participation in decision making with the support of management can be beneficial to the company. It’s is felt that, advantages of employees involvement is decision making outweigh the disadvantages. 

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Essay – Whether experimental learning (learning by doing) can work well in formal education. Agree/Disagree? OR Experience is a more effective way to teach as compared to books? Agree/Disagree?

 

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Gaining knowledge and skills through practical and training, is more productive in comparison to learning only through textbooks. I agree to the above statement because it is the most effective way to remember the lesson, a person can learn how the bookish knowledge can be effectively utilized and opens up diverse ways to demonstrate creativity.

A student learns numerous lessons from the books, but experimenting that education will have a deeper impact on his mind. He would remember those lessons throughout his life. For instance in most of the Engineering curriculum a six months of practical and industry exposure is mandatory. This helps the students to utilize his bookish knowledge effectively in field.

Utilizing the knowledge gained through the education and implementing it practically, will help the student to apply that learning in his daily life. Thus the concepts are clarified when put to practical purpose. In this way a student develops skills and gain experience. For example, students studying in IIM (Indian Institute of Management) in India, learn the business strategies through simulating hundreds of case studies and comes up with diverse solutions. These solutions are then implemented in various business houses to achieve success.

Practical learning develops and brings out the creativity among the students. Instead of learning already established facts, they are encouraged to come with variety of solutions to a particular problem. A lot of inventions and discoveries are happening across the globe because of the creative minds which the students have developed. Steve Jobs, Bill Clinton, Mark Zuckerberg, Henry Ford, Thomas Edison are few persons who have used their creativity to contribute to the mankind.

To encapsulate, learning through books and implementing the knowledge accordingly to create something new is the best way for effective learning.

Contributed by Yogesh Parmar

yogeshparmar74@gmail.com

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Essay – In a cashless society, people use more credit cards. What are the advantages and disadvantages of this phenomenon?

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In today’s generation public is using the plastic money instead of cash. In my opinion the advantages of using credit cards removes the risk of carrying cash, can be used for all types of transactions globally and it is easy to carry. Simultaneously, the disadvantages includes its misuse, can be easily hacked and involves paying up high interest rates.

First of all, using plastic money removes the risk of carrying cash. Moving cash is a very expensive business, which involves lots of security and people are always under a threat of being looted. Credit cards and digital transactions minimize the danger of carrying high volumes of cash. Secondly, plastic money opens up many avenues for transaction globally. For instance, nowadays any product or services can be purchased globally, just by swiping the card or by digital payment. Also it is very easy to carry as it fits in the pocket and can be processed from any device.

On the contrary, there has been lots of instances where credit card has been misused. Credit card cloning is now a global phenomenon and millions of people have been deceived by it. Simultaneously people and organizations have been the victims of cyber hacking which have resulted in huge financial loss. No doubt, nowadays cyber laws have been introduced but there has been a tremendous rise in the online fraud which cannot be detected easily. In addition to it, credit cards are not accepted everywhere, especially in rural areas where there is less internet coverage. Lastly, using credit card is not always free, because it involves hidden charges and certain transaction charges which the customer has to bear. Also using the credit card is very tempting and often leads to needless shopping which increases the burden of the consumer.

To sum up, credit cards have their own pros and cons and it is up to the person how to make the best utilization of the technology.

Contributed by — Yogesh Parmar

(yogeshparmar74@gmail.com)

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Essay-What are the advantages and disadvantages of living in an era in which new things are constantly invented?

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Today’s era is considered to be technological driven. After the industrial era many inventions have taken place which are beneficial to the society. The most significant aspect, in which the people of this generation have been aided, is through the introduction of new technology, which saves time and effort. On the other hand the drawback of the new inventions includes misuse of the technology and increasing dependency on it.

Firstly, because of the technology a lot of time and effort is being saved. Nowadays one can get connected with anybody across the world instantly. With the use of internet, the communication has become so instant and easy. One can access and gain information about any aspect through internet. Simultaneously, the advancement of technology in medical segment has increased the life expectancy of the people at least by 20 years. Furthermore, with the introduction of airplanes and railways a lot of transportation time is reduced and saved. Lastly, with the invention of automated machines it has become possible to accomplish mass production of goods.

On the contrary, the adaptation of technology, has led to more dependency on the gadgets and equipment. People tend to rely upon various machines to finish their work and thus involves in less physical activities, which can lead to obesity. Secondly, with the automation of factories and organizations, the employment opportunities have decreased over the time. Furthermore, in this age of digitization, online information and sensitive data is always vulnerable. There is always a risk of misuse of the data.

In the end, excessive use of natural resources is leading the world to a dangerous situation. The effects of global warming has started to emerge. In my opinion, new inventions are boon to the society, but the negative aspects should also be checked in and taken care of.

299 Words

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Essay – Whether studying films at school is as important as studying literature?

Whether studying films at school is as important as studying literature?

Analyzing motion pictures while at a place of education is as vital as learning literature. I agree with the statement because studying films helps in developing creativity, is a source of inspiration for many students and it helps the child in choosing correct life principles which can shape the career of the student.

First of all, while researching films students can get attracted towards the theme of the film and get inspired to create and innovate in various fields of acting, writing, composing songs, singing, dancing and even choreography. Many leading directors of Bollywood were once students and when exposed to the films, they chose the career out of it. For instance Shahrukh Khan, Silverster Stallone are successful stars in movies just because of their original work.

Secondly, films are a source of inspiration for many students. Mahatma Gandhi took a vow to always speak the truth while he was watching the play of King Harish Chandra. This little spark of enthusiasm, if taken care and nurtured, can shape the personality of the students.

Further, many times the students pick up their lessons from the movies they watch. So it is essential for the schools to include inspirational films in the curriculum of the school. Movies like Benhur, Apollo 13, Life of pie, Dead Poet’s Society and Pursuit of Happiness are a great source of information and lessons for the students.

Finally, while studying literature one can only imagine the stories, but while viewing the film a student can see and remember the stories and the themes for a longer time. Accordingly, the literature films are also as essential.

Contributed by Yogesh Parmar

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Essay – Whether the design of building will have a positive or negative impact on the people’s life and work?

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At the individual level, an exceedingly compelling office is one that has positive impact on work execution, psycho-social prosperity, and health. On the other hand, a faulty designed building or an old facility may provide a risk of falling down or affects the moods of persons adversely.

First of all, the performance of any person is related to ability, motivation and opportunity. A good designed building can enhance one’s ability as it provides lots of comforts and ambient conditions and reduces the health and safety risks. Further on a building can positively affect “motivation” by providing conditions that promote positive affective functioning, psychological engagement, and personal control. Lastly, a building can affect the opportunity by providing equitable access to conditions that reduce health and safety risks, equitable access to amenities.

Psychological prosperity is one of the key area where the building’s design affects. It leads to positive moods and provide personal control over the ambient conditions which enhances the performance. Moreover, a positive mood can lead to reduced absenteeism and increased organizational commitment. On the other hand, building discomforts lead to a negative mood and affects the individual’s performance.

Finally, buildings affect the health of the individual directly. With a comfortable environment, workers are less likely to get stressed and lead a healthy life. Modern buildings often have inhouse clinic, gymnasium, counselling experts, yoga and meditation facilities, which is often used by the workers as and when required.

It can be concluded that buildings design often have a direct affect on the people and it can result positively if taken care, whereas building discomforts often adversely influence the people.

Contributed by

Yogesh Parmar

yogeshparmar74@gmail.com

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