Essay – Marketing strategy for some companies is, offers and discounts, for some it is reputation. Should consumer goods companies concentrate special discounts and offers to promote their products or they should focus on reputation? What do YOU think is more important?


Marketing strategy plays a crucial role in the growth of a firm. Many companies face this moot question that whether to focus on offers and discounts or to build stronger reputation. I would advocate to invest in special discounts and offers on regular intervals. This will aid in grabbing attention of more consumers and foster company’s turnover periodically. 

To begin with, companies have to spend on advertising to promote special offer campaigns. For example, when Nestle promotes its Maggie noodles at special discounted price, it attracts more buyers than its standard price advert. This proves that Nestle will not only promote their product but also build a reputation in the market. 

Moreover, short term discounts can boost up revenues of a company. Take for instance; Startups usually hit the market hard with weekly or monthly offers. This strategy usually generates decent revenues for that period. This example evidently shows that special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds in one shot.

In a nutshell, investing in discount and offers will reap more benefits as it also contributes to publicity for companies. Thus, it’s in the best interest of companies to promote their products in this manner. Therefore, I strongly believe adoption of this strategy can lead to expeditious progress. 

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